High Street - Learn from stalwart shops

I was very sad to see West Wold Delicatessen had closed, but I don’t think it’s fair of ex-retailer Maria Pemberton to blame Market Rasen residents.

When my husband and I moved to Market Rasen five years ago, the major deciding factors were the town’s nostalgic atmosphere and the range of traditional shops.

New businesses would do well to learn from these older ones. Traders have come and gone, but the established, successful businesses have three things in common.

At the risk of sounding obvious, they stock goods that a large number of people wish to buy. Secondly, they offer quality goods at competitive prices. Thirdly, and most importantly, they offer superb customer service.

When a trader cites a “lack of support” for a business failure, it suggests that person’s vision is slightly skewed. It seems to me they’re seeking a service, rather than offering it.

That’s not the way to success. Residents will buy goods because they’re what they need or want.

There are people in Market Rasen who are struggling financially.

I don’t think it’s reasonable to expect them to buy goods they don’t particularly want in order to subsidise someone else’s chosen lifestyle.

I suggest anyone wanting to set up a new business in the town should begin by researching their target market.

They should then throw out the 21st century buzzwords such as “footfall” and replace them with old-fashioned terms such as “value” and “service”.

Mary Cook

Market Rasen