Sunday car parking charges in Brigg are being scrapped, North Lincolnshire Council has announced.
From November 1, shoppers will be able to park their cars for free all day on Sundays.
The new initiative aims to get more people into the town centre and encourage more businesses to open on Sundays.
The scheme, which includes Ashby and Scunthorpe, follows on from a successful two hours free parking during the week and free parking all day on Saturdays.
North Lincolnshire Council leader Liz Redfern said: “It is clear to see that the existing free parking initiatives have made a huge difference to the town centres across North Lincolnshire.
“We hope that bringing in free parking on a Sunday will be a great addition to this.”