SHOPPERS in Brigg are being given the chance to give pounds and gain points at the Red Cross shop.
A new points for pounds loyalty card was launched at the Wrawby Street shop last week and proved a big hit, almost 60 people signing up on the day.
The humanitarian organisation has introduced the card to reward those who shop regularly with them – and to encourage others to get into the habit.
The Brigg shop is one of the first places in the UK to offer the swipe cards. Other shops launching the scheme in North Lincolnshire are Barton on Humber and Cleethorpes.
The Give and Gain cards works in the same way as other store loyalty cards.
Each time a customer makes a purchase their card will be swiped through the till to have points added.
Every pound spent earns one point and customers will be sent loyalty vouchers in the post, which can be exchanged for goods from the shop or put towards the cost of taking one of the many training courses offered by the Red Cross.
Or, if customers prefer, they can give even more by donating their points back to a Red Cross appeal.
British Red Cross retail field manager Dawn West said: “Our shops have a loyal customer following and it is important to make them feel special so we are very excited to be among the first to pilot the loyalty card.
“Red Cross shops are a vital source of funds for the organisation and every pound spent helps us to save lives and change lives at home and abroad.
“This loyalty card does exactly what it says – the more you give the more you gain, and every time you make a purchase you are giving to someone in crisis who needs our help.”
The loyalty card also acts as a Gift Aid card for stock donations, meaning that every time someone donates stock an extra 25 per cent of the sales value can be claimed by the Red Cross to boost funds even further.