A Brigg Crisp firm is seeing its products handed out to winning owners and trainers at Market Rasen Racecourse - and a famous sporting face collected his crisps last weekend.
Former Southampton and England footballer Mick Channon, who now trains a string of quality horses in the South of England, was the latest to collect a box.
The £12,000 feature race at the latest meeting at Market Rasen was won by the odds on favourite Warden Hill, and Channon, who trains the horse, was there in person to collect his Pipers Crisps from Jeremy Baguley, a partner of the race’s sponsors, Lincolnshire Estate Agents and Auctioneers Brown and Co, who have an office in Brigg.
The Pipers story began in 2004 when three North Lincolnshire farmers - Alex Albone, Simon Herring and James Sweeting - joined forces to produce the quality crisps using local potatoes.
The crisps are now manufactured and distributed countrywide from the factory at Wellington Way, Elsham near Brigg.
Last year, the crisps were voted the Best Brand Snack in Britain for the third year running.
Channon trains at West Isley on the South Downs.
Considering that this was Warden Hill’s first run for over four months, Channon was delighted with his reappearance.
He said: “That was a good return all things considered. He was an odds on favourite and entitled to win this but he didn’t get his own way and it was a true test.
“He jumped well and had to dig in and I’m more than happy.”