Loyal high street shoppers in Market Rasen could be jetting off to sunnier climbs with a seasonal scheme by the town’s business initiative group.
MR BIG launched ‘My Market Rasen’ earlier this week, with the chance for shoppers to win a £1,000 holiday voucher, plus £400 in runners-up prizes.
4,000 loyalty cards are being distributed door to door across the LN8 area, with a further 1,000 in the shops themselves.
Participating retailers will give customers a sticker for their card when they spend at least £5 in one transaction up until December 23.
Eleven high street independents have donated a prize - minimum value of £50 each - for the draw which will take place outside the Lincolnshire Co-op Travel Shop in the town’s market place on Christmas Eve.
And the generosity of high street retailers is matched with a huge first prize, giving one lucky shopper the ultimate Christmas gift of a £1,000 holiday from Lincolnshire Co-op, who have donated £500 matched by MR BIG.
“We were thrilled that Ursula Lidbetter, now Chairman of the Co-operative Group, has given us her full support by backing the idea with very generous sponsorship, which shows how important it is to recognise the value of ‘local shopping’ at the heart of any community,” said Mr Big Director Sarah Lamballe.
“This is just the beginning of My Market Rasen, which we hope to develop in 2014 with all our retailers coming on board to excite residents and visitors with unique special offers.”
For full details of the My Market Rasen loyalty scheme, log on to www.marketrasenguide.co.uk
Note: Lincolnshire Co-op is handing out loyalty cards, but not giving stickers.