Relaunching on Lincolnshire Day

Maria Pemberton is getting ready for the relaunch of West Wold Deli in Market Rasen EMN-140926-130758001
Maria Pemberton is getting ready for the relaunch of West Wold Deli in Market Rasen EMN-140926-130758001

To celebrate the very best of Lincolshire’s finest fresh produce, Market Rasen’s 
well-loved High Street greengrocer will be re-launching on Wednesday October 1 as West Wolds Delicatessen.

The shop - previously known as Greens of Lincolnshire - was started as a community shop as part of the town’s Portas Pilot project, but passed into private ownership in June 2013.

Owner Maria Pemberton said: “It’s always been my dream to have a delicatessen business on the High Street, serving fresh, healthy and delicious Lincolnshire Food.

“West Wolds is the brand I’ve used from the outset for my sauces, chutneys, preserves, sweets, quiches and breads. Now I’m expanding the range to include affordable, high-quality home-cooked style meals from the chiller. These are fabulous foods many using Lincolnshire produce as the key ingredient. You simply can’t buy these in the supermarket.”

The Lincolnshire Day launch will see new products including Yellow Belly sausage and egg pie, Lincolnshire sausage plait and Lincolnshire apple pie taking their place on the shelves at the deli, alongside established favourites including broccoli and Cote Hill Blue soup, quiche with Goatwood Kingsthorpe cheese, caramelised red onion marmalade and red pepper and Granny Periam’s boiled fruit loaf (passed down to Maria from her Lincolnshire borne grandma) all delicious, freshly cooked dishes with true Lincolnshire provenance.

Maria added: “I began my business selling West Wold products on the MR BIG markets. Taking ownership of the shop has been a fantastic opportunity and I’m truly grateful to the Portas Project Team for their faith in me to continue Green’s legacy.

“It’s been incredibly hard work building the business and despite all the publicity people continue to mistakenly believe that the shop is still in community ownership. It’s really important that they understand that this is my business, my brand and my produce, all cooked locally and with plenty of love. I am rebranding with the full support of the team.”

Independent High Street food retailers continue to face stiff competition from the big supermarkets and online shopping.

But the High Street wins when it comes to freshness, original products and real, old-fashioned customer service.

With veg boxes made to order, now being complemented by home delivery of healthy ready-meals, West Wolds is gearing up to make fresh and local produce superconvenient for today’s customers.

Pam Clarkson who has worked in the shop from day one said: “We’ve got a wonderfully loyal regular customer-base, but we’ve also got a lot of surprises up our sleeves to pull in new customers with really unique products.

“Watch out for our regular Friday Pie Day over the coming weeks, and some of my own ‘Pamela’s Puds’…I’ve cooked up a sticky toffee pudding that 
really gives M&S and Waitrose a run for their money, 
free from unnecessary additives.”

In addition to the forthcoming launch, Maria will be leading live food demonstrations under the auction shed at the BIG ‘Food Glorious Food’ market on Saturday, October 4 - to give you the opportunity to sample West Wold products and get new ideas on how to reach your ‘5 a day’ target 
with simple, easy-to-follow recipes.

WIN a home-cooked meal for 2, including starters, main course, pudding and a bottle of wine, by taking part in the West Wolds Food Survey. Simply visit the following link

If you do not have internet access you are welcome 
to complete a survey in