A Market Rasen salon showed they have true style by winning the prize for the recent best dressed window competition.
The title of Life’s a Beach tied in with the monthly MR BIG market and was open to all independent retailers in the town as part of Independent Retailer month.
And it was Union Street’s Style Studio who were named the winner with their seaside offering.
In second was Market Rasen Hardware and third Blue River Jewellery, both in Queen Street.
Retail Champion Clare Rayner presented the Jubilee Trophy, donated by the Churches Together Group, to Donna Weber and Becci Hollands from Style Studio on her visit to the town yesterday, Tuesday.
Although a Lincolnshire girl, growing up near Horncastle and attending Queen Elizabeth Grammar School, it is some time since Clare visited the town, but she was impressed with what she saw.
“You can’t beat a traditional market town like Market Rasen; it certainly has some hidden gems,” she said.
“When visiting the high street, people should take time to explore; once they walk through the door there are some unique products - they are very special places.”
And Market Rasen has more independent retailers than the national average - statistics from the Federation of Small Businesses shows the average to be 69 per cent, but in Market Rasen the figure is nearer 95 per cent.
“We must support these smaller independent businesses,”added Ms Rayner. “It has been shown that when you shop at a local independent 50 pence in the pound stays in the local economy, ten times more than with the bigger national retailers.”