New look for hardware store

Three generations of the Jacques family are ready to stamp their name on the business
Three generations of the Jacques family are ready to stamp their name on the business

A MARKET Rasen business is all set for a name change – but they are keeping it in the family.

It’s been five years since Robert and Alison Jacques bought Priceless Home Hardware in the town’s Market Place – and with four family members now working in the business, they are marking the anniversary with a change of name.

The launch of Jacques Home Hardware will be held on Friday, September 7, and Saturday, September 8, and the family, together with long-serving assistant Pat Bates, invite everyone to pop along and take a fresh look.

Bunting and balloons will be out to mark the occasion, and on the Saturday there will be a charity raffle, bouncy castle, tea and cake at the church room and an ice cream van to help celebrate.

Robert said: “Alison and I are pleased to be building a sustainable hardware business for the next generation, and it fills us with pride to have our family name above the store.”

“One of the many strengths of being a family-run and independent business is that we can quickly respond and adapt to accommodate customers’ requirements,” added Alison.

Since taking on the store, the couple have introduced free local delivery and more recently a new loyalty scheme.

New ranges have also been introduced – paint mixing, key cutting, bottled gas and, new for this year, plants and spring bulbs.

And daughter Lauren is keen to put her youth and marketing skills to work in the business, and is bringing Jacques Home Hardware to Facebook and Twitter. “Befriend and follow us for some chatty tips, topical advice, money saving special offers and exclusive vouchers,” she said.

Exclusive retail incentives on a selection of great offers will be available at the launch event too – on a first-come, first-served basis

“We really want to get behind the celebration with some fantastic offers at ridiculously silly prices, so pop along on the Friday and Saturday to grab a bargain,” added Robert.