The Lincolnshire Co-op showed it was a proud Yellowbelly last Wednesday, with special events to mark Lincolnshire Day- October 1.
It hid 73 Lincolnshire flags at stores around the county- where finders won a prize of £10 worth of local food.
The design of the flag incorporated bags of Pipers Crisps from Brigg, Lincolnshire Poacher Cheese from Alford and Jenny’s Jams from Lincoln.
All the food stores, including Market Rasen and Caistor, also had tastings of Lincolnshire food, from its Love Local Range including St Botolph’s Apple Juice from Louth, Cotehill Cheese and Myers Plum Bread from Horncastle.
There were also games, such as ‘Spin the Spud, where customers could win a packet of Pipers Crisps or simply a potato. But there was also a prize draw to win a year’s supply of Pipers Crisps.
The Lincolnshire Co-op has 230,0000 members and employs more than 2,700 staff at over 200 outlets across the county.
Among them are Market Rasen staffers (L-R): Helen Martin, Liz Lambert, Jackie Hall and Steve Johnson.