Ford’s big SUV joins the fleet in a bid to assert its premium credentials
Can Ford make a credible alternative to the established premium SUVs in the market? That’s what we’re seeking to establish by running an Edge on long-term test.
Lest we forget, Ford wants us to ‘unlearn’ what we thought about its values. It’s not content just to be locked in never-ending combat with Vauxhall, Renault et al – it wants us to perceive it as a posh brand like Audi and BMW, too.
The Edge is the main reason it gives for this (others are the GT and Focus RS, so if you want a family car stop here). It’s meant to be a premium SUV in the European mould, and we know what that means.
But there’s an immediate twinge of Americana which living with the Edge has yet to dull. It’s plenty big inside, but what are all those hard plastics? What have they got to do with premium motoring?
The answer is yet to become apparent, but one thing you do get is lots of kit. All the same, even though we’re in the Titanium model we’re still looking at almost five grand’s worth of extras – leather, cooled seats, LED lights, adaptive cruise, nav, premium ICE and a pan roof go together to get us nudging £40k, so it’s premium-priced if nothing else.
Lest you get the feeling that we feel a little nonplussed by our new whip, it’s not long arrived on the fleet and we’re just stating initial impressions here. Others are that it handles rather well, with slick body control and a good, composed ride which together mean it doesn’t feel its size.
It also feels pleasingly brisk, with no shortage of power and an auto box that understands what it’s meant to be doing. We’re all used to driving 4x4s with autos that turn your life into a series of laboured diesel crescendoes, but with active noise control part of the standard kit list the Edge doesn’t suffer that way at all.
So actually, thus far we think the Edge seems like a basically good vehicle. Over the next six months, we’ll be trying to assess whether the seemingly hefty price of the extras we’ve added is worth paying – and, of course, giving it the opportunity to convince us that yes, it really is worth of being called a premium SUV after all.
A big ask. But it’s a big car.
FORD EDGE TITANIUM 2.0 TDCI AWD POWERSHIFT AUTO
Price as tested: £39,215
Options: Lux Pack (including leather seats, variable climate-controlled front seats, rear heated seats, panoramic sunroof, electrically adjustable front seats and power-folding mirrors) £2000; adaptive LED headlights £1075; Nautilus Blue paint £545; adaptive cruise control £500; Sony premium audio and satellite navigation system £450; active park assist £150
Fuel economy: 38.7mpg