Brigg plays host to the first ever UK Quadrathlon World Championships this Sunday, May 25.
For the last 20 years, the World Quadrathlon Federation (WQF) Championship has been held in Sedlcany, Czech Republic.
But earlier this year, the WQF asked Brigg based Lincsquad to consider hosting the 2014 World Championships.
Over the last few year the Brigg Bomber has hosted the British Quadrathlon Championships, the European Quadrathlon Championships and now the World Championships.
As in 2013, The Brigg Bomber is sponsored by Keyo Agricultural Services.
This gruelling multi-sport event consists of a 1.5k river swim, 7k kayak, 36k bike and 10k run.
All race places have been filled, with entrants coming from all across the world to take part.
A host of local volunteers will be helping with the event, which will kick off from the Ancholme Leisure Centre at 8.30am.
Spectators can also view runners in the town alongside the Ancholme river from mid morning.
Programme: swim - mass start at 8.30am, swim towards the railway bridge and return; Kayak - to just past Broughton Bridge turn around and back to Leisure centre, last person out of water 11am; bike - 22 miles around Waddingham and Snitterby then back to Leisure centre; run - six miles, along Cadney Lane and return to Leisure centre.
Last year’s Brigg Bomber winner Steve Clark said: “I’m really excited to be racing at the world Quadrathlon Championships again and even more so as it’s in the UK for the first time ever and then its gets even better for me as it’s on my local course.”