Traders along Union Street, Market Rasen, are demanding signs to show shoppers the way to their businesses, claiming they are losing trade.
Following complaints from disaffected businesses, Market Rasen Town Council is looking at what signage can be erected to point shoppers towards Union Street.
The issue was raised briefly at the town council this month as members heard Union Street forms an important link between the high street, the train station and Tesco, but people aren’t always aware of its attractions.
Gail Belinda Lee of Rasen Crafts says a lack of signage is costing the shop custom as people would enter the business saying “they did not know we were here.”
While signs have been suggested leading from the high street, Gail also sees a need for signs from nearby John Street car park.
Steve Spouncer, owner of nearby Past and Present, agrees signs are needed from the high street saying “More shops this way.” Steve says he often directs people to shops in Waterloo Street as the town “has to help each other.”
Mark Vickers of Rasen Motability also calls for signs, possibly with them listing the businesses.
Like Steve Spouncer, he believes MR BIG could help out, as it should have a wider remit than just the high street. But as a specialist retailer, people knew where he was, Mark said.
Rachel Eshelby of Rachel’s Hairdressers also said her Caistor-based customers knew where she was, as did Angela Taylor of JH Starbuck bakery, but both also said signs would help.
MR BIG Director Darren Lince says many town businesses, not just those in Union Street, seek better signage, especially from the free car parks.
“Other agencies like councils are also involved in the issue and must work together for a better outcome. MR BIG is trying to promote all businesses regardless of their location”, he said.
Town mayor John Matthews confirmed better signs to Union Street are being looked at, such as placing one guiding shoppers from the nearby car park.