Under 18s are being lured onto Lincolnshire’s Call Connect Bus service, with the promise of rides for a pound.
The county council-funded service operates 28 buses around rural Lincolnshire, with two serving Market Rasen and Caistor, two in Horncastle/ Woodhall Spa, plus others in Louth and other towns except the city of Lincoln.
The pre-bookable service is open to people of alll ages, but the £1 offer aims to promote the service to younger people, who might think buses are just for old people.
Adults pay a higher fare, such as £5.40 for a return from Ludford to Caistor.
The £1 tickets are currently available all day Saturdays and every day after 5pm. During the school summer holiday the offer will be available all day, every day, Monday to Friday until September 6th, 2014.
A promotional launch of the £1 service takes place in Market Rasen on Saturday morning at 10am featuring Members of Lincolnshire’s Youth Council and a new bus that will be serving Market Rasen.
Maria Lyon, Call Connect senior transport assistant, says Call Connect is one of the largest demand response services in the country. It works by people registering with the service and then booking a bus in advance, which will pick you when and where you want should buses be available.
“There is no fixed timetable but it is not a taxi. Taxis is a four letter word in this office. If you have booked a bus for 10.35, you have to be there. We cannot wait like taxis can,” she said.
The website www.lincsinterconnect has details on how the service works.