The SO Festival is gearing up for summer fun and this year it takes its inspiration from transport, journeys and travel.
Now in its sixth year, this highlight of the resort’s calendar will bring nine days of art, culture and sport to the district on June 28 and will end with a firework spectacular finale on July 6.
This year’s extravaganza will revive the centuries-old tradition of travelling entertainment, curiosities and wonderment as SO Festival once again visits East Lindsey’s market towns.
It begins in Horncastle on 28th June and visits Tattershall Castle, Woodhall Spa, Alford, Louth, Mablethorpe and Spilsby before arriving in Skegness for the festival finale over Saturday and Sunday July 5 and 6.
Organised by East Lindsey District Council with support from Arts Council England, SOFestival supports local businesses and invites the community to engage with exciting arts and culture experiences.
Portfolio holder for culture, leisure and tourism at the district council, Councillor Adam Grist said: “SO Festival has put East Lindsey on the cultural map for the past five years, enabling us to attract internationally-renowned artists, as well as talented local performers – and this year’s event will be even more innovative and accessible, appealing to art lovers, as well as those seeking great summertime entertainment.
“Last year, SO Festival attracted an audience of over 90,000, and we anticipate that it will once again provide a huge boost to our local economy by encouraging new people to visit our district and enjoy our hotels, restaurants, shops and cultural sites.
“We look forward to partnering with local businesses throughout this year’s event to promote the festival and all that East Lindsey has to be proud of.”
Peter Knott, area director of Arts Council England, said: “SO Festival continues to grow in popularity year on year, and we’re thrilled to be playing a part in bringing the event back to Lincolnshire for 2014. With an intriguing theme and dynamic new programme, this year’s festival is sure to bring exceptional talent to the region, while also supporting homegrown artists and performers.
“As well as fantastic performances and great art, this festival is bringing economic confidence and growth to Lincolnshire. Working in partnership with the people at East Lindsey District Council is a pleasure because they understand and value the huge benefit that work like this can bring to a location.”
SO Festival recruited a new festival director, Lorna Fulton, to create an exciting new feel for the 2014 event.
Lorna said: “I’m really looking forward to the challenge of taking SO Festival to the next level.
“Our goal this year is to bring art, people and places together while providing the opportunity to not only see great works of art, but also to be part of the show. The travelling entertainment theme will help us achieve this, as events and festivities move across the district.’’
Funded by East Lindsey District Council, Arts Council England and Centrica Energy, SO Festival 2014 will follow last year’s successful format.
For more information, visit www.sofestival.org, www.facebook.com/SOFestival or @SOFestival on Twitter.