For Jo Parsons, the timing could not have been better to remember her dad John as she completed a charity mission on Father’s Day.
On Sunday the Market Rasen businesswoman braved busy roads and British weather as she joined 30,000 cyclists riding from London to Brighton, raising more than £1,000 for the British Heart Foundation and in memory of her father.
Jo, who is a co-owner of Jossals in Market Rasen and the Salutation Inn in Nettleton, says she did not want to undertake such a charity event, but its timing, on his birthday, three months after John Parsons died, gave her no choice.
“Dad loved shopping but he wouldn’t have chosen to collapse in his local Morrisons store (in Cheltenham) and have a cardiac arrest. The staff did a wonderful job in trying to save him but it just wasn’t possible.
“We are working hard with SWAST (South West Ambulance Trust) to get a defibrillator installed in Morrisons, in Cheltenham and around Lincolnshire, in memory of Dad and we look forward to a positive outcome so it might save someone else’s life.
“Also some of the money will be given to our wonderful local LIVES who do a fantastic job in this area.”
Jo describes Sunday’s race as “inspiring,” adding “the atmosphere was buzzing.”
“There were a number of accidents, unfortunately one was very serious, one where we were stationary in a bike jam for over an hour, but everyone was in good spirits whilst we were waiting to start again.
“I would certainly do it again and encourage everyone to get on their bikes.”