When Dawn McCreadie was forced to take a 22-mile round trip to Louth because she could not find any garlic in Market Rasen, she decided to take matters into her own hands - and open her very own fruit and veg shop.
Five months on and Dawn is busy decorating her shop in Queen Street for its grand opening at the start of May.
The Market Garden will sell a wide range of seasonal fruits and vegetables - locally sourced, whenever possible.
Dawn, who is not put off by two Market Rasen fruit and veg shops closing in the past few years, said: “I think it’s all about promotion and good customer service.
“I’m going to do everything I can to promote my shop.”
Dawn - who previously worked in sales, retail development and promotion - says she will give her customers more choice.
“If people want more exotic fruit and veg I’ll only need 24 hours notice to get it in for them.
“If people want to buy half a cabbage, they can buy half a cabbage.
“Everything will be fresh daily.
“It’s time we had a proper fruit and veg shop in the town,” said Dawn.
The Market Garden - due to open on May 9 - will be open Monday to Saturday with late opening on Thursday evenings.
Any suppliers interested in working with Dawn can email her at firstname.lastname@example.org.