Biking business hits the road with aim of revving up economy

Mike Coleman of Wild One Tours
Mike Coleman of Wild One Tours

A NEW business has roared into Market Rasen providing everything needed for life on two wheels.

Wild One Tours is run by husband and wife team Mike and Sandra Coleman.

Both life-long travellers, the couple set up as a motorcycle tour company 2008.

Since then they have branched out into clothing and accessories, trading at shows and online.

But when the time came to open a shop, they knew there was only one place to be.

“Living at Spridlington, we view Market Rasen as our town,” said Mike.

“We like the town, the shops and the people, so it seemed the obvious choice.”

And, of course, another big draw was the popularity of the town with bikers, with the nearby Willingham Woods hosting a bike night every Wednesday, plus the town being on the route to coastal events and Cadwell Park.

But above all, Mike and Sandra are passionate about making sure riders have the correct equipment for life on two wheels.

After being involved in a serious biking accident in 2005, Mike knows how important it is to wear the correct gear and says his life was probably saved by what he was wearing.

He now studies the technical protection of clothing and stocks a range of motorcycle wear, all highly respected in other countries and gaining a growing reputation in the UK.

And every product is price matched – the same or often lower than other outlets, including the internet.

Wild One Tours also offers motorcycle parts to order for next day delivery and continues with its range of bespoke tours in both Europe and the UK..